This blog post highlights the top 10 new features released by Helium 10 in the second half of 2025, designed to enhance the selling experience on Amazon and TikTok. Key features include an integrated listing builder, a new series on YouTube for sellers, and tools for finding Amazon influencers. These innovations aim to help sellers optimize their listings, track performance, and ultimately increase revenue.
In the ever-evolving world of e-commerce, staying ahead of the competition is crucial for success. Helium 10, a leading software suite for Amazon sellers, has recently unveiled a series of new features designed to enhance the selling experience on both Amazon and TikTok. In this special edition of The Weekly Buzz, we recap the top 10 features released in the second half of 2025 that can help sellers and brands increase their revenue online.
Helium 10 launches between 60 and 100 new features each year, making it a powerhouse in the e-commerce tools space. This blog post will cover the best of the best from July through December, focusing on tools, features, and educational programs that can help sellers scale their businesses.
One of the standout features is the new Listing Builder, which combines eight tools into one seamless experience. This tool integrates Magnet, Cerebro, search query performance, and brand analytics, allowing users to conduct keyword research and create listings all in one place.
To use the Listing Builder, sellers can start by adding their main ASIN and up to nine competitor ASINs. The tool provides various options for finding keywords, including:
This comprehensive approach simplifies the listing creation process and ensures that sellers can optimize their listings effectively.
Helium 10 has launched a new YouTube series called Scale Stories, which follows the journeys of various sellers. This series is particularly beneficial for beginners, as it provides step-by-step guidance on how to sell on Amazon.
These episodes are packed with valuable insights and practical tips for sellers at all levels.
Finding the right influencers to promote products can be a daunting task. Helium 10's Amazon Influencer Finder simplifies this process by allowing sellers to discover influencers who have created videos for competitor products.
Sellers can enter up to 20 ASINs to see a list of influencers who have made videos related to those products. The tool provides detailed information about each influencer, including their video performance and social media links, making it easier to reach out and collaborate.
With the rise of TikTok shop, understanding advertising performance across platforms is essential. The Keyword Tracker Translation feature allows sellers to visualize their advertising efforts on both Amazon and TikTok.
This tool helps sellers analyze the effectiveness of their creatives and identify which videos are driving traffic and conversions. By examining performance at the product or video level, sellers can make informed decisions to optimize their advertising strategies.
In addition to the new tools, Helium 10 continues to expand its educational offerings. The platform provides training resources and webinars to help sellers understand how to leverage these new features effectively.
Helium 10 is committed to continuously updating its tools to ensure they meet the evolving needs of sellers. The Listing Builder, for example, will receive ongoing enhancements to improve optimization capabilities.
Helium 10 fosters a strong community among its users, encouraging feedback and suggestions for new features. This engagement helps the platform stay relevant and responsive to the needs of its users.
As social commerce continues to grow, Helium 10 is positioning itself to help sellers capitalize on this trend. The integration of TikTok shop features reflects the platform's commitment to supporting sellers in this new landscape.
The new features are designed with user experience in mind, making it easier for sellers to navigate and utilize the tools effectively. The intuitive interface allows users to focus on growing their businesses rather than getting bogged down by complex software.
As we wrap up this overview of Helium 10's top new features, it's clear that these tools are designed to empower sellers and brands to scale their businesses on Amazon and TikTok. By leveraging these innovations, sellers can optimize their listings, track performance, and ultimately increase their revenue.
Stay tuned for more updates from Helium 10 and continue to explore the exciting world of e-commerce!
