How Posting Less on LinkedIn Helped Me Make $1.2 Million in 14 Months by Using the Brick by Brick®️

I used to post six times a week on LinkedIn. While I made decent money, I was exhausted. Then I realized I have free will and decided to cut down to three posts a week. The result? I made $1.2 million in 14 months. Many LinkedIn gurus might say I was doing it wrong, but for me, they were wrong. Today, I want to share exactly what I did because if it worked for me and our Brick by Brick community, it can work for you too.

What You Will Gain From This Method

By the end of this article, three things will happen:

1. You will stop attracting broke prospects. No more "I love your work, but my budget is $200" messages. Instead, actual buyers with real budgets will start showing up.
2. You will stop chasing clients. They will come to you already sold, eliminating awkward sales calls.
3. LinkedIn will become a revenue channel, not just a "hope and pray" strategy. You will have predictable money in your account without feeling like a used car salesman.

Real Results From Real People

• Candace had been posting for months, getting about 200 impressions per post and zero inbound leads. Three weeks after switching to the system, one post hit 80,000 impressions.
• Jonathan was getting 10 to 15 interactions on a normal post. Four weeks later, he had 170,000 impressions and 270 new followers. People running major education organizations reached out to him.

The difference? They stopped trying to be everywhere and started getting strategic.

Introducing the Brick by Brick Method

This system is built on one insight that LinkedIn may not want you to know: the algorithm rewards connection, not content volume. Most people think more content equals more results, but data shows otherwise.

Step 1: Stop the Scroll

This step focuses on your hook — the first two lines of your post before anyone clicks "see more." LinkedIn wants to keep users on the platform longer to show more ads, so it tracks how many people click "see more." The more clicks, the more LinkedIn shows your post.

To get more clicks, create a "curiosity gap" — something that makes readers think, "Wait, what?" For example, Jonathan's hook was:

"Ditching the washing machine solved our attendance problem."

This unexpected outcome plus specific detail makes people want to read more.

Step 2: Earn the Stay

Getting the click is only half the battle. Now you need to keep readers engaged. Use this structure:

• Stakes: Why should they care? What is the cost of not knowing this?
• Story: Tell a narrative, not advice. People are wired for stories.
• Shift: What changed? What lesson can the reader apply?

Jonathan's story about buying a washing machine to solve absenteeism perfectly illustrates this.

Step 3: Spark the Share

Shares are LinkedIn's second biggest signal after "see more." To get shares, your content must:

• Make people look good (identity)
• Make people feel something (emotion)
• Provide utility (help someone)

Jonathan's post was shareable because it made people look thoughtful, evoked emotion, and offered a useful question for leaders.

Step 4: Start the Conversation

Posts don't pay you; conversations do. A post with 100k impressions and zero DMs is worthless. A post with 1k impressions and five qualified conversations could be worth $50,000.

Use the "20 20 20" method:

• Send 20 connection requests per day
• Send 20 DMs per day (no pitching, just connecting)
• Comment on 20 posts per day with thoughtful insights

This daily 15-minute activity can generate 60 new relationships and potentially six clients per month.

Success Stories From the Brick by Brick Community

• Dr. Pam grew from 1,000 to 20,000 followers in one year.
• Jonathan achieved 169,000 impressions and 270 new followers from one post.
• Desiree generated 87 qualified leads in a single day.
• Candace jumped from 200 to 79,000 impressions.
• Danielle doubled her following in four weeks after being stuck for a year.
• Alivette made high five figures in 11 weeks.

What It Takes to Succeed

1. Consistency: Post on a schedule, at least three times a week for 90 days.
2. Lead with Value: Every post should help someone, even if they never buy from you.
3. Engage Daily: The 20 20 20 method is non-optional.
4. Play the Long Game: Building a personal brand is a compound interest strategy, not a get-rich-quick scheme.

Most people quit by week six, but results usually kick in around week 10.

Final Thoughts

If this sounds like too much work, this method might not be for you, and that's okay. But if you're tired of posting into the void and want to share your expertise to impact more people, this is for you.

I run a cohort called Brick by Brick a few times a year, offering live coaching, accountability, and a community committed to growth and impact. The goal is to help you stop being the best-kept secret and get your expertise out there.

If you've never posted on LinkedIn or don't know what to do, start by taking action. Watch this video again, take notes, and then go out and implement the steps. The answers are found in the action.

Remember, there's enough out there for all of us to win. I look forward to seeing you succeed.

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This method transformed my LinkedIn strategy and income, and it can do the same for you. Start building your personal brand Brick by Brick today.