Val Smyth shares insights into a 25-year-old MLM business led by Joel Terry, highlighting its stability, unique 2 by 12 matrix compensation plan, and a utility product centered around auto-responders. This opportunity combines a proven track record with essential marketing tools, offering a sustainable income potential for serious network marketers.
In this candid discussion, Val Smyth introduces an intriguing MLM (Multi-Level Marketing) business opportunity spearheaded by his longtime friend Joel Terry. With over 25 years of industry experience, Joel has built a stable and successful company based in Texas, originally stemming from his operations in Montreal, Canada. This article explores the unique aspects of Joel's MLM program, the business model, and why it stands out in the crowded network marketing space.
Joel Terry, a seasoned entrepreneur, moved from Montreal to Texas about 25 years ago to establish a company capable of providing robust server services that were not feasible on the Canadian side. Over the years, Joel has developed an impressive facility in Texas, which includes multiple servers and even a Gold's Gym, reflecting his personal commitment to health and fitness.
The company has a rich history, having conducted approximately $300 million in business through corporate accounts. Joel and his wife own the program outright, ensuring a hands-on and proactive approach to managing and evolving the business.
One of the most compelling features of this MLM opportunity is its longevity and stability. Unlike many MLM ventures that fade away, Joel's company has maintained consistent operations for over two decades. This track record provides confidence to potential participants that the business is not a fleeting scheme but a sustainable enterprise.
Joel has successfully run multiple MLM programs and affiliate concepts, continuously adapting to market needs without the risk of the company "evaporating." This stability is crucial for anyone looking to build a long-term income stream.
Val Smyth highlights a recent development in the company's compensation structure: the introduction of a 2 by 12 matrix plan. After persistent requests, Joel implemented this matrix, which offers a clear and potentially lucrative framework for participants.
The 2 by 12 matrix means each participant can have two direct recruits, and the matrix extends down 12 levels. This structure is designed to maximize earning potential while maintaining simplicity and manageability for distributors.
A standout feature of this MLM program is its focus on a utility product that is essential for serious network marketers: an auto-responder service.
Val Smyth emphasizes the importance of utility products in network marketing. Utility products are those that customers need regularly and cannot easily replace or abandon. Examples include internet, cell phone service, gas, electricity, and water.
In the context of MLM, the utility product offered is an auto-responder service, which is a critical tool for marketing and communication. Auto-responders allow marketers to manage mailing lists and communicate efficiently with thousands of contacts, a necessity for building and sustaining a successful network marketing business.
Joel's company has been running an auto-responder service called Send Shark for several years. This service is integrated into the product line and is offered at a fraction of the cost compared to popular alternatives like GetResponse.
Many marketers pay over $100 per month for similar services, but Joel's offering provides comparable volume and functionality at a significantly lower price. This cost-effectiveness makes it accessible for marketers at various levels and encourages long-term use, as maintaining the auto-responder is essential for preserving mailing lists and ongoing communication.
Having a utility product like an auto-responder gives participants a marketing edge. It is not just a product to sell but a tool that marketers themselves need, creating a natural demand and reducing the risk of customer churn.
Val Smyth points out that marketers who are not yet using auto-responders may not be fully serious or ready to scale their businesses. The inclusion of this utility product in the MLM program signals a commitment to professional marketing practices and provides the infrastructure needed to grow effectively.
The combination of a proven company, a stable compensation plan, and a necessary utility product creates a compelling opportunity for those looking to build a sophisticated lifestyle income.
Val Smyth's MLM experiment with Joel Terry presents a unique and promising business opportunity. With a 25-year history, a solid compensation plan, and a focus on utility products essential for network marketing success, this MLM program stands out in the industry.
For marketers seeking a stable, long-term income and the tools to support their growth, Joel's company offers a no-nonsense, transparent, and effective platform to build upon.
This opportunity is not about hype or quick wins but about leveraging essential marketing tools and a proven business model to create sustainable success in the network marketing world.
