In this candid conversation, two entrepreneurs discuss their decision to shut down their successful communities, Actionable CEO and Morning Meetup, to merge and create a more impactful, unified community called Social Proof CEO. They explore the challenges, benefits, and future plans for this new venture, emphasizing growth, execution, and deeper community engagement.
In the ever-evolving world of entrepreneurship, growth demands change. Two successful entrepreneurs, who have been running their own thriving communities—Actionable CEO and Morning Meetup—have decided to take a bold step: shutting down their existing million-dollar communities to merge and build a new, more impactful community. This article delves into their candid conversation about this transition, the reasoning behind it, and what it means for their members.
The entrepreneurs acknowledge that continuing to do things "simply because we've always done it" is no longer viable. Growth requires evolution, and to reach a community size of 10,000 members, they need to "lock in" and focus their efforts.
They discuss the challenges of maintaining two separate communities serving largely the same audience since 2015. Members often move between programs, and the overlap has created inefficiencies.
The decision to merge the two communities was not taken lightly. They recognize the emotional difficulty in shutting down beloved communities that have been consistent for years. However, they emphasize that this move is about creating greater value and impact for their members.
They plan to create a new community under the name "Social Proof CEO," which will unify their efforts and resources. This new community aims to offer greater access, resources, tools, and impact.
The new community will blend the best elements of both existing communities:
They plan to reduce the frequency of calls to avoid overwhelming members, proposing a schedule such as Monday morning, Tuesday evening, and Thursday or Friday Q&A.
The entrepreneurs discuss pricing strategies, emphasizing that the community should not be too cheap to ensure members are invested and take action. They note that $97 per month has historically been a price point that encourages commitment and results.
They also highlight that the community is not just a "club" but a place for action and execution, where members are expected to apply what they learn and grow their businesses.
Running a community alone is exhausting, and merging allows them to pool their capacities and energies. They acknowledge that growth will require some discomfort and trade-offs but believe the benefits far outweigh the challenges.
They also discuss the importance of maintaining intellectual property rights and the potential need to invest in a custom platform and team to support the growing community.
The new community will carry the "Social Proof" brand, with "Social Proof CEO" as the community name. This maintains consistency with their podcast and other initiatives while clearly identifying the community's focus on entrepreneurs and CEOs.
They plan to create branded merchandise to foster identity and pride among members.
The entrepreneurs envision a global community with thousands of members, including meetups in various cities and even international locations like Africa.
They emphasize that this is not a loss but a growth opportunity, aiming to impact members on a higher level and help them achieve better results in less time.
This transition marks a significant evolution in how these entrepreneurs serve their communities. By merging their efforts into Social Proof CEO, they aim to create a more powerful, action-oriented, and supportive environment for entrepreneurs worldwide. Members can expect a well-structured program with diverse offerings, a strong sense of community, and a clear focus on execution and growth.
The launch is planned for April 1st, and the entrepreneurs invite feedback and participation from their communities as they embark on this exciting new chapter together.
This conversation exemplifies the importance of adaptability, collaboration, and intentional growth in building successful entrepreneurial communities. It serves as an inspiring example for others looking to evolve their businesses and impact.
