Shashank and Anubha, founders of Art Buzz, share their journey of creating a modern youth hostel chain that combines affordability with artistic design, catering to solo travelers and young adventurers in India.
In today's fast-paced world, the philosophy of "You Only Live Once" (YOLO) resonates with many, especially among the youth. This mindset encourages individuals to pursue their passions and dreams, often leading them to explore new horizons. However, the journey of solo traveling can sometimes be marred by uncomfortable experiences, particularly when it comes to budget accommodations. This is where Shashank and Anubha, the founders of Art Buzz, step in to revolutionize the youth hospitality sector in India.
In 2022, Shashank and Anubha decided to fulfill the dreams of many young travelers by establishing Art Buzz, a chain of youth hotels designed to provide modern amenities at affordable prices. Their vision was to create spaces that not only offered private rooms and dormitories but also included cafes and co-working spaces, catering to the diverse needs of today’s travelers.
Dorms, reminiscent of childhood bunk beds, are shared accommodations that have become increasingly popular among young travelers. Art Buzz emphasizes socializing and affordability, ensuring that guests enjoy a memorable stay with quality service, fresh food, and artistic designs in all their properties.
Shashank, originally from Delhi, began his career in the corporate world after completing his education. However, a solo trip to Southeast Asia changed his perspective on travel. Experiencing the vibrant hostel culture inspired him to bring a similar concept to India. He started working on his entrepreneurial venture, initially launching a brand called House of Amigo, which faced challenges due to the pandemic.
Anubha, a single mother and art enthusiast, had a background in art history. After working in her in-laws' business for a decade, she sought to pursue her passion for art and entrepreneurship. Her journey led her to meet Shashank at an event, where they discovered their shared vision for creating a unique hospitality experience.
In December 2021, after months of planning and collaboration, Shashank and Anubha launched their first Art Buzz property in Mussoorie in April 2022. The initial response was overwhelmingly positive, leading to rapid expansion across various locations, including Jaipur, Manali, and Dehradun.
Art Buzz properties are designed to cater to modern travelers, featuring:
Each property is artistically designed, with dedicated artwork in every room, enhancing the overall guest experience.
Art Buzz has seen significant growth in a short period. With a total of 94 rooms and 228 beds across eight locations, the founders aim to capture a larger share of the burgeoning youth hospitality market, which is currently valued at 1500 crores in India.
The revenue model is primarily driven by hostel stays, contributing approximately 75% to their income, while cafes and co-working spaces account for the remaining share. The average occupancy rate stands at around 51%, with expectations to increase as the brand gains recognition.
Despite the success, Shashank and Anubha face challenges typical of the hospitality industry, including maintaining hygiene standards and managing operational costs. They emphasize the importance of customer reviews and feedback to continually improve their services.
The founders aspire to become leaders in the youth hospitality segment in India, focusing on creating a community of loyal travelers. They aim to expand their reach while maintaining the quality and vibe that Art Buzz is known for.
Shashank and Anubha's journey from passion projects to a thriving business exemplifies the potential of entrepreneurship in the hospitality sector. By addressing the needs of modern travelers and creating a unique experience, Art Buzz is set to redefine youth accommodations in India. Their story serves as an inspiration for aspiring entrepreneurs looking to turn their dreams into reality.
